Graphic Designing on its own sounds artistic, aesthetic and innovative. With the world around us lighted with flashy hoardings, colourful posters, animated advertisements and pictorial representations, visual impact plays a very dominating role.
We have almost mastered to get our way out of these catchy illustrations and ignore all that is simple, mundane and déjà vu. Unless something is really ‘out of the box’, it fails to attract our attention.
The key to success for any small business or entrepreneurship largely depends on how well it captures the market. Whatever may be the business type, in order to reach its audience and customers it has to follow certain guidelines:
Be Loud
With so many similar businesses around you and ‘n’ number of competitors, how do you think you can survive the market and yet be the successful one? Remember, people judge a product from its ‘look’ first. Even if you are selling a quality product, your label is very important. The label tells a lot about your product. So, it is wise to spend time or engage expertise for that ‘show off’.
Hiring a graphic designer to do that work for you can be promising for your startup business. Your work can be swifter and better when you get professional guidance.
Be Productive
As we just discussed, being productive depends not only on what and how your product is but the total ‘product show’. That might include from the packaging of your product to creating your website. You can use various tools to make your business productive.
For example, take the instance of a business producing soaps and selling them. It might sound a simple job but is not exactly so. You have to creatively wrap your product, create innovative and eye-catchy visuals, display attractive hoardings and flash advertisements in such a way that the customer wishes to own the product.
And last, but not the least, you may also want to have a website about your product. A website might not sound absolutely necessary for such a small product, but having a website will definitely give you an edge over the other competitors. Your business can benefit from people engaging in online shopping too.
Sell Your Business
Constant innovation in ideas and technology is the key to success in any business. The graphic designers can help to sell your ideas and products. The work of a graphic designer is to blend coherently different visuals to communicate an idea or theme or concept in such a way that the audience gets attracted to it, understands it and thinks and re-thinks about it.
Your business is noticed and judged from various angles. Be it the logo of your brand, or just your business card, these small details speak a lot about you and your business. You have to impress your clients and customers with every small bit possible. So, every business would now take professional hands for creating their logos, posters, flyers, business cards, brochures, website or the real shop window designs.
The Problem
Startup businesses usually have a low budget. It is difficult finding investors as the risk factor is high for a startup business. As such, engaging graphic designers can become tougher for such small businesses. The low pay might not attract a good graphic designer.
However, employers can design smart ways of compensation for a graphic designer. They can hire freelance graphic designers who can work from home. They can also balance salary with equity or mentorship with money. For instance, say the employer can design two packages for hiring a graphic designer. The first package can offer a higher salary with a lower equity and the second package can offer a lower salary with higher equity. In all probability, employees will choose the second package as they get the potential offer of a higher equity.
Also, new graphic designers can be lured to a package of mentorship with money. It is definitely an advantage for a new graphic designer to get the offer of working with an experienced coworker, who can be a mentor to him. As such, the graphic designer learns and gains experience as he works.
Do It Yourself
Although it is advisable to hire a professional graphic designer, it is not mandatory to do so always. Especially, as in the case of startup businesses, where the budget is low and hiring a graphic designer might cost extra money to the organization.
The employer can think of taking up the responsibility of doing the task himself. It might be challenging at first, but with a little knowledge and practice, it can soon be an easy task. Moreover, in future, the organization can benefit from such knowledge.
Putting up ideas and illustrations, with the use of latest technology and in an incomprehensive manner, all these can be done successfully with a little professional knowledge. The employer can take guidance from existing projects in the market and do some research. More options can be found online, like graphic design portfolios.
If the employer wishes to have some more knowledge before stepping up for his work, he may even go for a Graphic Designing course. Such online courses are easy and convenient, and one can even learn graphic design online for free! The Graphic design software is easy to use and consists of powerful tools to give shape to your entrepreneurial ideas.
Graphic Design – A Priority For Startups
All startup businesses need to make an entry into the market, where they can be loud and bold. The initial and successful entry is challenging without proper graphic design. In a nutshell, you have to tell the world why you are here and why people should choose you over others. The use of proper signs, colours and texts can do it all for you. So, let graphic design do the magic in its own way!