Here are six simple steps you can actually follow.
People follow you when they clearly understand why they should follow you.
Pick one main niche (example: Spoken English, Mental Health, Poetry, Finance, Fitness).
Decide what problem you help people solve or what feeling you give them.
Use the same theme in your bio, posts, highlights, and content tone.
👉 Action: Write one sentence:
“I help ______ people with ______ through Instagram.”
Consistency builds trust. Timing builds reach.
Post 3–5 times a week instead of posting randomly.
Check Instagram Insights to see when your followers are most active.
Stick to 1–2 fixed posting times (example: 8 AM or 9 PM).
👉 Action: Choose two posting days + one fixed time and follow it for 30 days.
Instagram rewards engagement, not silent followers.
Start with friends, family, colleagues—ask them to like, comment, and share.
Reply to every comment and DM genuinely.
Engage on other people’s posts before and after you post.
👉 Action: Spend 15 minutes daily commenting thoughtfully on 5–10 similar accounts.
Collaboration brings new eyes to your profile.
Collaborate with friends or creators from similar niches.
Do short Instagram Lives on useful topics (20–30 minutes).
Prepare a simple script so the Live stays focused and valuable.
👉 Action: Message 3 creators this week with a simple collaboration idea.
Good content needs good presentation.
Learn basic Canva designs for posts, reels covers, and stories.
Use the same colors, fonts, and style for brand consistency.
Invest a little in Canva Pro if possible—it saves time and looks professional.
👉 Action: Create 3 reusable templates in Canva and use them repeatedly.
Your captions help Instagram understand your content.
Use keywords related to your niche naturally in captions.
Add 5–10 relevant hashtags instead of too many random ones.
Write captions like you are talking to one person, not everyone.
👉 Action: Search your niche keyword on Instagram and note common words people use.
Organic growth takes time, but it builds real connection and trust.
Focus on value over virality and community over numbers.
If you stay consistent, clear, and kind, growth will follow 🤍
The Glow Up Academy, by Glow and Lovely Academy, helps Indian women move past confusion and self-doubt and step into content creation with clarity. You'll learn how to find ideas, plan content, build confidence on camera, and stay consistent without burnout or overwhelm.
If you're ready to stop overthinking and start creating with purpose, sign up for Glow Up Academy and begin your content journey with guidance and support.
Your story matters. And it deserves to be shared confidently.