Microsoft founder Bill Gates said that “Content is the king.” Behind this is the belief that content, text in particular is central to the success of a website.
In an essay wrote in 1996, Gates had described the future of the internet as a marketplace for the content. The future is here. Companies are shifting towards Content Marketing as it is informative, actionable and useful.
By definition, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Trying to understand the importance of this shift from the traditional marketing strategies, this LED podcast featuring interview of Esther Lee Cruz, an Insights & Content Marketer at Linkedin talks about content marketing in a B2B set up.
Esther is of the opinion that traditional advertising methods are pushy and therefore content provides a personal touch to the branding of a company. Listen to know more about ways to kickstart your career as a content marketer.